Ceo Robert A. Disney Corporation - 1561 Words

In his letter to shareholders that proceeds the 2014 financial report, Disney’s CEO Robert A. Iger divulges Disney’s brand strategy, he states, â€Å"we’ve reached this level of sustained success by focusing on three strategic priorities that unlock the limitless potential of this remarkable company: unparalleled creativity, innovative technology, and global expansion† (Fiscal Year 2014 3). Though Iger does not specifically refer to Disney Theatrical Productions (DTP) in his letter, the company’s strategic priorities most certainly extend to DTP. The Walt Disney Corporation (WDC) is divided into four segments: Media Networks (ABC, ESPN, Disney Channel), Parks and Resorts, Studio Entertainment, and Consumer Products. DTP is a part of the Studio Entertainment Division. According the Fiscal Year 2014 Annual Financial Report, Disney Theatrical Group develops, produces and licenses live entertainment events. The Company has produced and licensed Broadway productions around the world†¦Disney Theatrical Group licenses the Company’s intellectual property to Feld Entertainment, the producer of Disney On Ice and Disney Live!. (14) This statement makes up merely one small paragraph in a 214 page document, which parallels the reality that DTP is but one tiny drop in the Walt Disney Corporation bucket. It is also difficult to track what percentage of the WDC DTP represents for several reasons. First and foremost, given the fact that DTP is a department under the studio entertainmentShow MoreRelatedLeadership Skills And Organization Of Walt Disney969 Words   |  4 Pages WALT DISNEY LEADERSHIP AND STRATEGY SUBJECT NAME : MGMT20131 Organizational and Governance Leadership GROUP MEMBERS : SHAIK AZHARUDDIN(s0273889) GAYAM SESHI REDDY(s0280903) SAI KIRAN PALLIKONDA(s0278967) SIVAPRAVEEN SIVASANKAR(s0277212) LECTURER NAME :Read MoreStrategy Formation at Disney Under Michael Eisner1284 Words   |  6 PagesExtra Credit Strategy formation at Disney under Michael Eisner Walt Disney was a real visionary in term of animations. He developed his capability to select new ways to invent special cartoons, with a Disneys prestige that was going to be the most famous brand in terms of family entertainment. Since  Walt Disneys death in 1966, The Walt Disney Company had barely survived appropriation attempts by other corporations. Its shareholders  Sid Bass  and  Roy E. 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They get information of how the company works by having personal interviews as well as requesting hard data. With this information, the institute will see what tactic is necessary to make the company a successful one. 2. Adapt and Apply Disney’s Best Practices Disney Institute uses real-world examples from The Walt Disney Company to associate the business